On my recent trip to Japan with my sisters, I spent an evening with a Geisha. We shared a delicious Japanese meal, then ended the night in a karaoke bar. It was one of the most interesting experiences I've ever had. I came away curious about why the tradition exists at all. The word Geisha means "person of the arts." The profession grew out of teahouses in Edo-period Japan (1603 to 1868), and its job was to host guests with dance, music, tea and conversation, and to keep thos

Reading Geoffrey Moore’s ‘Crossing the Chasm’ changed how I think about this entirely. It's not about technology, it's about trust. That's the chasm. The core model Moore adapts the classic technology adoption lifecycle into five groups of customers: Innovators — tech enthusiasts who'll try almost anything new, just because it's new Early Adopters — visionaries who buy based on potential and competitive advantage, not proven results Early Majority — pragmatists who want to s